Tribe Amrapali is extending its Ramayana association through two retail collections, seeking to connect younger consumers with traditional Indian jewellery, discovers Preeti Kulkarni.

The jewellery retailer opened four franchise showrooms in Uttar Pradesh and Bihar, adding 12,000 sq. ft. of retail space and taking its total footprint beyond 90,000 sq. ft.

Raj Diamonds partners with couturier Gaurav Gupta for a Diwali 2026 campaign featuring Bipasha Basu, Karan Singh Grover, Diipa Büller Khosla and other personalities, highlighting jewellery, family and togetherness.

The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

Jewellery logistics is moving from a largely trader-to-trader model towards a more organized, regulated and technology-led supply chain. With B2C fulfilment, shipment visibility and faster turnaround gaining importance, logistics providers are having to respond to changing customer expectations, rising shipment volumes and evolving security requirements, says Anand Sen, CEO – Domestic, BVC Logistics, in a conversation with Preeti Kulkarni.

Nakshathra Gold & Diamonds has appointed actor Mammootty as its global brand ambassador as the retailer plans to expand its presence across India and international markets.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

GIVA’s Patakha Collection features silver and gold-toned jewellery inspired by Diwali fireworks, including rocket, chakri and sutli bomb motifs, with prices starting at Rs 1,399.

Tanishq introduces Adhyantara, a collection of over 100 designs in 18kt and 22kt gold, featuring celestial-inspired jewellery across four categories, with actor Triptii Dimri fronting the festive campaign.

Aisshpra Gems & Jewels is hosting its third jewellery exhibition in Gorakhpur from October 16 to 18, showcasing a new diamond bridal collection featuring seven designs based on a 9-in-1 styling concept.